Thursday, November 20, 2008

Contests and Sweepstakes Tips (2)

Sweepstakes are consumer-focused sales or awareness promotions which utilize the excitement and enthusiasm generated by a prize incentive to draw entries for the opportunity to win the offered prizes through a chance based drawing. Sweepstakes are generally quicker and easier for the Sponsor to administer and for the public to enter than “Contests,” however Contests have their own special value and appeal. One other major difference is that winning a Sweepstakes is based on the operation of an element of Chance, as opposed to being entirely skill-based.


In Contests and Sweepstakes Tips (1), it introduced four tips for contests and sweepstakes. Now there are another four tips to share with you together.

Fifth, never and ever send money for a prize. Almost all scams are run this way. It will be the fastest way to lose your money. You should never have to send money in order to receive your prize. Use your own judgment for shipping and handling requests. Smaller companies may ask for it. They are using this as a promotion and cost of prize and shipping should be something they can write off on their taxes as a business expense.

Sixth, sweepstakes should never require a purchase to enter. They should list at least one way to enter free. However, contests are allowed to charge for entry.

Seventh, consider entering some of the little contests if you have the time to enter more than those BIG contests, because the chances of winning are greater. Just make sure it is for a prize you want.


Eighth, some contests are running on the websites and give away freebies to increase the amount of visitors to their site, and increase subscriber ship to their newsletter to tempt you into buying something. This is a fair trade-off, but don't feel obligated to do so.

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